Where Leading Ladies Thrive

THE ENTREPRENEURIAL FIRST LADY

JEVONNAH "LADY J" ELLISON

Thrive!

#33: How to Add Value to Your Facebook Groups

Summary

Sometimes my podcasts are full of broad, encompassing advice that you can apply across your life and business. And sometimes they’re ultra-specific! Today is the latter type, and I’ll be focusing on how to consistently add value to your Facebook groups.

As a listener to this podcast, there’s a pretty good chance that you’re a leader, influencer, high-achiever, and/or business owner. And I know that lots of you have Facebook groups where you lead other people and share your wisdom. My goal today is to help you help the people in your groups, and empower you to continue giving value to the people you serve.

Here’s my first tip for consistently adding value to your Facebook groups, while increasing engagement, is simply to comment! Take the time to invite your members to introduce themselves, and send them a personal note of encouragement to get them started.

My second tip is to celebrate small wins, and to give away something of value that new members can start using immediately. After that, my third tip is to get personal. Facebook groups have higher participation if people get to know each other on a personal level, and you can facilitate this.

My fourth tip might seem confusing at first: create a higher barrier to entry. You might end up with fewer people in your group, but they’ll all be the right people! Next, make sure you create posting guidelines, and share them in a pinned post at the top of the group.

Next, make sure you have a great (and concise) mission statement. This helps promote cooperation and leads to better understanding of what people should post. Create a culture of generosity, love, and respect, as well as challenging one another to grow!

My other tips include using analytics and creating Facebook events to provide more high-value information, which I’ll explain in more depth in the episode. Whether you’re already the leader of a Facebook group or you’re not quite there yet but ready to learn, don’t miss this episode to understand how to bring the most value to everyone in your group.

In This Episode

[00:45] - Jevonnah welcomes listeners to today’s episode, which will be all about how to consistently add value to your Facebook groups.


[01:45] - We hear a wise piece of advice that Jevonnah once heard.


[03:05] - The first way to get great engagement and consistently add value to your Facebook groups is to comment, Jevonnah explains.


[03:34] - Jevonnah shares her second tip on today’s topic.


[04:01] - Next, get personal! Jevonnah talks about why opening up is so important to building a strong community.


[05:09] - We learn about Jevonnah’s fourth and fifth tips.


[06:41] - Jevonnah’s next tip is to have a great mission statement.


[07:26] - Next, use analytics to learn more about who’s in your group and which posts are most popular.


[08:57] - Jevonnah reviews her tips for consistently adding value to your Facebook group.


[10:15] - Remember that you don’t need to be everywhere! But give consistent, steady, actionable value on the platform that you are on.

Memorable Quote or Takeaway

"Treat others the way you want to be treated, even online, especially online." - Jevonnah "Lady J" Ellison

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